Wilson Parking has been recognized as a WBA Winner for Business Innovation in the World Business Awards 2022. The World Business Award for Business Innovation [BIA] recognizes organizations that have successfully implemented initiatives that demonstrate leadership and commitment to business innovation.

Wilson Parking is the leading parking operator within Australia. Serving thousands of customers each day, Wilson Parking is focused on delivering an exceptional customer experience and finding new ways to make parking, or the commute easier.

As with many other services, customers are making the move to digital channels to purchase their parking products. 65% of Wilson Parking’s commuter traffic comes via its digital channels and predominantly through the Wilson Parking App.

It is therefore imperative that the Wilson Parking App continues to deliver new features and stay ahead of customer expectations. This is achieved through detailed customer research, analysis of customer feedback and adapting to not only commuter trends, but digital customer expectations.

During the last 12 months, Wilson Parking has developed three new features available through the Wilson Parking App. The ability to self-serve or raise support requests via the App has improved the customer experience, Monthly Subscriptions enables customers to purchase a subscription at a time convenient to them and Pay by App enables customers to benefit from a more convenient way to pay.

With these new features Wilson Parking continues to deliver the industry leading parking app, serving 900,000 customers and to achieve a 4.8 star rating.