Ampol Australia has been recognized as a WBA Winner for Training Excellence in the World Business Awards 2022. The World Business Award for Training Excellence [TRX] recognizes organizations that have successfully implemented initiatives that demonstrate leadership and commitment to education and training.

Ampol is an independent Australian company and the nation’s leader in transport fuels. Ampol manages the country’s largest petrol and convenience network as well as the refining, importing, and marketing of fuels and lubricants. With a history spanning over 120 years, Ampol is backed by experience. Given the changing nature of the industry, Ampol is looking to future energy solutions to continue to deliver on its purpose of Powering better journeys, today and tomorrow.

Building capability
Ampol acknowledges that people are a key point of difference for the company, and that investment in learning and development is crucial. For this reason, Ampol has introduced the Ampol Sales Academy (ASA), a proprietary training program designed to build and nurture exceptional sales capability that inspires customer preference and profitable sales. This program is purpose-built, with content tailored to how things are done at Ampol and what their salespeople need to know. A mastery-based model has been utilised, allowing the program to act as a roadmap to support individual growth.

Partnering for success
To develop the ASA, Am pol reached out to existing training partner, Flourish Consultancy, to assist with content creation and delivery, as well as receiving input from a selection of internal subject matter experts at Ampol. To suit the different needs of employees, Am pol has created a training program that encourages retainment and implementation of learnings whilst accommodating for different learning styles. To attain each mastery level, a combination of instruction, practice, and assessment are involved. Ampol has adopted an agile approach to managing the ASA, recognising that incorporation of feedback from program participants is important to ensure the best learning experience.

Execution excellence
Execution of the ASA has shown many successful outcomes, with engagement in the program continually increasing. Ampol has seen that asmore people begin to complete initial modules, there has been an increase in positive word-of­ mouth surrounding the ASA. In 2022 so far, less follow-up action has been required and participants are more proactive regarding enrolment, ensuring they are able to make their interactive webinars. Due its focus on transferrable skills and the exposure it is gaining throughout the business, the ASA is now taking on participants beyond its original target audience.

Benefits of the ASA for Ampol and its customers are also abundantly clear, with improvements in cultural health occurring in alignment with the ASA’s implementation. Employee motivation has increased and more of Ampol’s people are reporting that they see themselves as company brand ambassadors. Focusing on the professional development of salespeople also enables a better customer experience, as staff aremore equipped to serve customers and meet their evolving needs. Through these achievements, Ampol recognises the success of this initiative and will ensure that thefocus on learning and development is maintained.

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