Rufus & Coco

Rufus & Coco has been recognized as a WBA Winner for Eco Innovation in the World Brand Awards 2022. The World Brand Award for Eco Innovation [ECO] recognizes environmentally conscious consumer products that offer point of difference from their competitors.

At Rufus & Coco, we believe pets deserve the world. Unconditional love, an eco-friendly future, and the best quality, paws down. Founded in 2008, we are wholly Australian owned and are proud to be a lifestyle pet brand offering Australia’s most awarded range of natural and effective cat litter, grooming and cleaning products, vitamins, accessories, treats and more.

It has always been a mission of ours to produce pet care products that not only fulfill their immediate function, but also consider their ultimate environmental impact. After all, the average cat uses up to 200kg of litter each year which ultimately ends up in landfill, and we don’t want to destroy the earth for the sake of a cat’s toilet.

After in-depth research to find out what cat parents around the world wanted from their litter, we designed Do Good Cat Litter to tick all the boxes, without destroying the earth. Do Good Cat Litter is made from a unique blend of naturally absorbent pea and corn plant fibres derived from leftover food waste. This plant-based product is 100% natural with no harsh chemicals or toxins added. Do Good litter is biodegradable so will break down in landfill, and it can also be used as garden mulch or be safely flushed down the toilet. The best part is that beyond its softer environmental impact, our product also outperforms other litters on the market as it’s been scientifically proven to absorb 5 times its weight in liquid. Superior absorbency means less litter is needed each time, so one bag of our litter lasts longer and is more economical than competing litters.

Do Good Cat Litter is available at Coles and online at